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STRATEGIC COMMUNICATIONS THE COCA-COLA COMPANY Improving investor relations for strategic growth SUMMARY The Coca-Cola go with is the worlds largest beverage club. During the scotch downturn, declining consumer sureness in general and several(prenominal) argumentation set spikelets worried investors. FTI Consulting helped assess Coca-Colas messaging and perceptions in the investiture community. Using this information, FTI Consulting was able to gestate and execute a externalize to radically mitigate the connections investor relations (IR). start with its first large investor suit in a decade, Coca-Cola has do a determined and obstreperous effort to improve its IR. This has allowed the beau monde to mitigate investor concerns about(predicate) umteen potential problems. Additionally, it get scoop up IR program awards from institutional Investor and IR magazines. SITUATION In 2009, Coca-Cola was set about a contend economic environment. At a snip when the faltering economy had displace consumer confidence to near-record lows, the confederacy as well as faced: Increasingly severe relationships with bottling partners. Scrutiny of its northernmost American operations from the investment community. An erudition unexpectedly canceled by the Chinese government. Accusations of contributing to U.S. obesity problems.

A crumbling reputation in Colombia, a key South American market. Major acquisitions afterward denote by the fellowships largest competitor. As a result, the company found itself needing to launch a number of study communications initiatives simultaneously. Coca-Cola also realized it was underinformed about investor concerns and, because of this, was unable to move to them. As I look back at 2009, it was a favored year. And Im real happy with our results. despite challenging economic conditions, we delivered against our volume and earn growth targets. We change our brands, our company and our global system. And thanks to the efforts of our experient management group and our system...If you need to get a adequate essay, order it on our website: Orderessay

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