American Cereal Company: Marketing Plan.

As the worlds largest producer of food grain and cereal related products, American deliberate grain Company strives to outgo the needs of our guests by maturation a wide bod of options to satisfy their needs. In pasture to tackle our customer and stockholder demands, the Company must consistently confine natural cereals downstairs the ACC umbrella of products. Marketing Objectives The recent popularity of mel first baseed-protein hard sugar diets has created the foodstuff for a product that capitalises on this ever-expanding group. By creating a minuscule-pitched Carb cereal, the ACC hopes to contract a 20% commercialize role of the ready-to-eat cereal market and 5% market parcel out of the low carbohydrate, high gear wheel protein diet market. Recognized as a high flavor cereal line among consumers, thither exists the opportunity to capitalize on this disposition with a new cereal. That cereal is Carb conscious. Carb witting Cereal In charge with the goal of developing a low carbohydrate, high protein ready-to-eat cereal, the American Cereal Company introduces Carb Conscious Cereal. Carb Conscious is a high-protein low carbohydrate cereal with dandy flavor. Many of our competitors engender act to introduce low carb cereals into the mart and have had problems with customer delight due to product relish and not a low enough Carb count.

The ACC has dictated that there is a marvellous market opportunity for a good gustatory humour low Carb cereal with six-spot or fewer grams of carbohydrates per serving. With the ACCs news report for healthy high-quality products, the ACC has the consumer trust require to gain market share. Projected Outcome Sales of low-Carb place merchandise hit $520 one thousand million last year. Assuming the keister goal of 5% of the low Carb market is met, that would account for $26 million in gross revenue each year. With production and statistical distribution systems already in place, the initial capital investment is dramatically... If you extremity to get a full essay, order it on our website: Orderessay

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