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The current issue and well(p) text archive of this daybook is available at www.emeraldinsight.com/0263-4503.htm Future explore directions in tourism trade Rodoula Tsiotsou Department of Marketing and Operations Management, University of Macedonia, Thessaloniki, Greece, and tourism production 533 Received January 2010 evaluate January 2010 Vanessa Ratten A.J. Palumbo School of Business Administration, Duquesne University, Pittsburgh, Pennsylvania, the States Abstract Purpose The purpose of this base is to formulate and discuss future research avenues for the marketing of tourism operate. Design/methodological analysis/approach The approach taken in the penning is to analyse the relevant literature and focus on the key themes most(prenominal) important for future research on tourism marketing. Findings The publisher ?nds that there are a get along of research avenues for tourism marketing researchers and marketing practitioners to conduct investiga tions on only when the most important areas are consumer behavior, branding, e-marketing and strategic marketing. interoperable implications The constitution is relevant to tourism ?rms and destination management organizations in the ontogenesis of marketing activities/capabilities to increase their customer base. In addition, as this wallpaper takes a global perspective it is in any display case accommodative to compare variant international research directions. mixer implications ever-changing demographics and the aging of the global population mean different marketing approaches will be needed to market tourism services to older consumers and withal consumers from developing countries such as mainland China and India. Originality/value This paper is a key mental imagery for marketing practitioners motivationing to focus on future growth areas and also marketing academics interested in tourism marketing that requirement to stay at the forefront of their research ar ea of expertise. Keywords touristry, Market! ing, Tourism development, Strategic marketing Paper type Conceptual paper 1. submission As the...If you want to get a full essay, high society it on our website: OrderEssay.net

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